71 Best Blogging Tools For Next-Level Content Strategy In 2023

best blogging tools

In today’s digital world, having an online presence is essential for any business.

Blogging is one of the most effective ways to build that presence and engage with your target audience. But blogging is more than just writing and publishing content. It also involves optimizing, scheduling, and sharing your content on various platforms. This is where blogging tools come in.

Using the right blogging tools can help you maximize the reach of your content and convert your blog visitors into loyal customers. In this blog post, we’ll look at 71 of the best blogging tools that you can use to take your content strategy to the next level in 2023.

Benefits of Using Blogging Tools

Blogging tools can have a variety of benefits for your content strategy. Here are just a few of the most important ones:

  • Automation: Blogging tools can help you automate certain tasks such as scheduling, optimizing, and sharing content. This can save you time and energy, allowing you to focus on creating high-quality content.
  • Increased visibility: Blogging tools can help you increase the visibility of your content on search engines and social media. This can lead to more people finding and reading your content, resulting in more readers and potential customers.
  • Improved efficiency: Blogging tools can help you be more efficient by streamlining processes such as content creation and distribution. This can help you get more done in less time.

The biggest challenge for many bloggers is deciding which blogging tools to use. There are hundreds of tools available, so it can be tough to choose the best ones for your needs. To make things easier, I’ve put together a list of 71 of the best blogging tools you can use to take your content strategy to the next level in 2023.

These blogging tools are categorized on the basis of their functions.

Disclosure: Some links in this article are my affiliate links. If you buy any product through any of these links, I’ll get a small commission at no extra cost to you. Such a commission helps me to stay motivated and produce more such content. Thanks in advance if you buy anything from my affiliate links.

With that being said, let’s start our list without further ado.

The Ultimate List Of Best Blogging Tools In 2023

Content writing tools

content writing

1. Jasper

Jasper is the easiest artificial writing tool to use, which may assist you in producing blog posts, emails, and marketing materials. Consider this to be your own private writing assistant. You have no idea what you are missing out on if you have never used it.

But make it a habit to edit AI content pieces with a personal touch because Google has a way to identify AI-generated content and let’s face the truth, Google doesn’t like it.

2. Writesonic

Writesonic is another superb AI writing tool that helps you generate amazing human-like articles. Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster.

3. Quillbot

I use Quillbot to rephrase content. The content so produced is very meaningful and free of errors. I just use to accelerate my content writing a little bit. Remember, do not copy articles from other blogs as they are, and rephrase them as your own. It will hurt your SEO.

Related: How to write a blog post that actually gets traffic

Content editing tools

Hemingway editor

4. Hemingway Editor

Just paste your post in the editor and it’ll give you a readability grade. A general rule of thumb is to aim for 6th-grade level readability. This will ensure that your blog posts are easy to read and understand.

5. Frase

Frase is a writing tool for the internet that is compatible with WordPress, Medium, and a few other platforms. To assist you in making your content better, it leverages AI technology.

Content promotion tools

6. Medium

With around 148 million monthly visits, it is the best blogging platform for many. It also helps in getting traffic to your original blog posts. The best thing about Medium is that you will only find high-quality content on Medium.

7. Triberr

Triberr is an interesting content promotion platform and one of the nest blogging tools. It has sub-communities called Tribes. You can actively participate in over 60000+ tribes available or you can effectively manage your own.

What it does is that it allows you to import your content into tribes for members to share with their audience.

8. Quuu Promote

You need to add your blog content on Quuu Promote. Your content is shared by real people across social media. This generates thousands of social backlinks over time. More social backlinks mean higher domain authority, which in turn implies ease of ranking on Google.

9. Flipboard

Flipboard is a highly popular content curation platform. There is content available for a huge variety of topics ranging from Space studies to politics and from business to content marketing.

You can categorize your articles and put them into a magazine. The readers can flip your articles like they would flip the pages of a magazine.

10. SlideShare

It is a slide-hosting platform owned by LinkedIn. What you need to do is copy and paste your articles exactly as it is into Google Docs and then convert your document into a PDF. Why Google Docs? Because Google Docs will make sure that any links in your articles are clickable when converted to a PDF.

And then upload the PDF on SlideShare.

11. Quora

With around 775 million monthly visitors, on Quora, people ask questions related to (literally) anything that this planet has to offer. You can answer questions asked by people. You can ask questions yourself.

The best part is that Quora allows you to put your website links in your answers. This way you can drive highly targeted traffic to your website/blog using Quora.

12. Pinterest

It has around 445 million monthly active users. It should be noted that Pinterest may not be suitable for B2B content creators. It is more of a creative platform where the most popular content belongs to niches like gardening, parenting, graphic designing, cooking, blogging, etc.

This is the best blogging tool for many people as they solely depend on Pinterest for their traffic.

Related: 10 best content syndication platforms in 2023

Content idea generation tools

content ideas

13. Quora (again)

Search for your keywords in a search box of Quora, and you will get unlimited ideas for your blog content.

14. Answer The Public

Answer The Public is my favorite tool to find out blog post topics. It shows you questions people are searching for on Google on the basis of popularity. It can generate hundreds of topics within seconds.

15. Buzzsumo

Buzzsumo lets you enter a website or a topic to find the most shared and engaging content. It is not a free tool but a must for experienced and serious bloggers.

Blog post title analyzer

Headline Analyzer

The title of your blog post will decide whether your articles will be clicked through or not.

16. Headline Analyzer

With the headline analyzer tool, write headlines that drive traffic, shares, and search results. It also has a WordPress plugin so that you can edit your headlines in the WordPress editor itself.

Proofreading tools or content writing assistant


Copywriting is the most important skill you should have as a blogger. What you write, and how you write greatly affect your reputation.

17. Grammarly

Grammarly is one of the most popular and best blogging tools used by over 30 million users worldwide to proofread their content. Just install the Grammarly Chrome extension and you are good to go.

It indicates any mistakes that you make while writing your copy in real-time like spelling autocorrects, sentence rewrite suggestions for improving clarity, plagiarism detection, and a lot more.

18. SEMrush writing assistant

Install the SWA WordPress plugin and optimize your text on the go. Improve your text’s readability, maintain your tone of voice, and check if your content is unique.

Affiliate marketplaces and programs

affiliate marketing
Image by Freepik

19. CJ affiliates

CJ is one of the oldest affiliate platforms. Here, you can find popular affiliate programs like GoDaddy.

20. Impact Radius

Impact is where the majority of reputed brands’ affiliate programs are found. Programs like Bluehost, Namecheap, Shopify, etc. are found on Impact. New programs are added daily to the network.

21. Clickbank

Clickbank is arguably one of the best affiliate programs for beginners without a website who are interested in promoting products with high commissions.

Also, it is a great place for affiliates who wish to promote hot-selling pills and solutions for weight loss and other health-related problems.

22. GetResponse

GetResponse is an email marketing service. Its affiliate program pays you in two ways. Either you can go for the Bounty program which pays you one one-time $100 for every purchase made. or, you could choose the recurring program that pays 33% recurring commission lifetime (as long as the person you referred to renews his plan).

23. Hostinger

Hostinger is my personal favorite web hosting company. You need a website with good-quality content to become a Hostinger affiliate. You can earn 60% commissions.

If you are a Hostinger customer, you can get access to their referral program (different from the affiliate program). The referral program offers you a link that entitles your buyers to a 20% discount and a 20% commission to you.

Related: 10 Best Affiliate Programs For Beginners To Make Money

Affiliate marketing tools

The list of the best blogging tools is incomplete without listing affiliate marketing tools as affiliate marketing is a lucrative way to monetize your blog.

24. AffiliateX

AffiliateX is one of the most useful affiliate marketing tools for bloggers. Create CTA buttons, list the pros and cons of your products, compare products through tables, list the specifications of products, etc.

25. ThirstyAffiliates

ThirstyAffiliates is my favorite affiliate link management plugin for WordPress. It is one of the most essential affiliate marketing tools for every blogger. With ThirstyAffiliates, all your affiliate links are stored in one dashboard. You can give reference names for all your affiliate links such as ‘Hostinger hosting’, ‘GetResponse email marketing’.

What’s more, if any of your affiliate links get expired, then all you need to do is replace the old link with the new link, and all the places where you had put that link, will be changed to the new one.

26. WP Sticky Sidebar

As the name suggests, WP Sticky Sidebar makes your sidebar or the contents in your sidebar sticky, making them always appear no matter how far below one scrolls on your page.

This allows you to always give your audience a chance to click on the ad and buy from it. To my surprise, it increased my click-through rates.

Related: 10 Best Affiliate Marketing Tools For Bloggers

Web hosting solutions

How can one forget about web hosting when listing the best blogging tools for 2023? Here are two hosting providers I recommend.

Hostinger WordPress Hosting

27. Hostinger

I use Hostinger WordPress hosting for my blog. Hostinger is the best hosting provider for me and it has never let me down. As soon as you purchase the WordPress Hosting plan, Hostinger will guide you through the setup process, and within minutes, you will be in your WordPress dashboard designing your home page.

Did you know? It just costs $35.88 a year to run a blog with Hostinger (no more costs to pay for; just $35.88)

The best thing about Hostinger is it’s super quick, super friendly, and super helpful customer service. I have gotten my website into terrible problems (due to my own mistakes) and the Hostinger team has always saved my a*s.

28. Bluehost

Although I recommend Hostinger, a good alternative can be Bluehost. It is a little more expensive than Hostinger with the same quality of services.

Website performance tools

Google ranks those pages higher which have faster loading speeds. So your website needs high performance if you want to reap the benefits of organic traffic.

29. Cloudflare

I use Cloudflare to make my website run more efficiently. A beginner blogger can use the free version, which is sufficient. It looks after the performance requirements of your website. It also comes with a lifetime free SSL certificate even with the free plan.

Connect Cloudflare to your website, and forget about your website’s performance.

30. WP Rocket

WP Rocket is one of the best caching plugins to quickly speed up your WordPress website.

It is the top choice for WordPress sites with more than 1077629 downloads and features like quick setup with little configuration, Page Caching, Cache Preloading, Static Files Compression, and Lazy Load.

31. Google Page Speed Insights

Google Page Speed Insights is a popular tool for analyzing a website’s performance in terms of speed and user experience. Just put in your website URL, and it will tell you what is wrong with your website’s load speed and how users experience your website.

32. GT Metrix

GT Metrix is an alternative to Google Page Speed insights. It provides more in-depth information and also tells you what you can do to improve your website’s performance.

Screen recording and capture tool for creating tutorials

I create a lot of text tutorials on my blog. They are one of the best post types.

33. Awesome screenshot and screen recorder

This Chrome extension helps me instantly take screenshots of my screen and also lets me record what’s happening on my screen. It is a lifesaver when it comes to creating tutorials. It also lets you edit the screenshots and screen recordings as soon as you capture them.

Meta description generator tool

Meta descriptions are important because they let Google know what your webpage will be about. If Google can read and comprehend the content of your meta description, they will have an easier chance of ranking your page to answer search queries.

34. Copy.ai

I use Copy.ai for generating my meta descriptions. Just enter a keyword and explain what your post is about, and this tool will generate many alternative meta descriptions. You can choose the best one.

Stock images for blog posts

Images make your blog posts more engaging and less boring. You may not have enough time to design your images by yourself. So you can use these stock image resources. Just remember to attribute them.

35. Freepik

I use Freepik for my stock image requirements. Sometimes I design my own images through Canva, but mostly I use Freepik. It is one of the best blogging tools for high-quality images.

36. Pixabay

Pixabay is another popular place to find high-quality stock images. These are free to use but require attribution or credit.

Graphic design tools

37. Canva

If you want to design all your images by yourself, you can use Canva. It allows you to design your images from various available templates like Facebook profile photos, Instagram posts, Pinterest pins, YouTube video thumbnails, etc.

Keyword research tools

38. SEMrush

SEMrush is widely popular and one of the best keyword research tools out there. It is an all-in-one SEO toolkit that provides much more than just keyword research.

Using the Keyword Overview tool, you can type in a keyword and get all the important metrics for that particular keyword including the global and country-wise search volume, the SEO difficulty for the keyword, and the popularity trend for the keyword (whether its popularity is growing or reducing).

39. Ubersuggest

Ubersuggest is a wonderful alternative to SEMrush. It is developed by Neil Patel.

40. Answer The Public

As mentioned above, it is useful to find out what people are searching for on Google based on popularity. This one is also owned by Neil Patel.

41. LongTail Pro

LongTail Pro is a Desktop-based keyword research tool (Windows and Mac). Ideal for people with little knowledge of keyword research. It is popular for finding long-tail keywords which are the easiest to rank for.

Related: The 6 Best Keyword Research Tools – Free & Paid

SEO tools

Search engine optimization

42. SEMrush

Apart from keyword research, SEMrush also provides a complete SEO suite for your blog. On-page SEO checker, website audit, backlink audit, etc. are some primary features.

43. Ubersuggest

Ubersuggest also offers SEO tools for your blog. You need to create a project for your site. The tool will help you run site audits, suggest topics you should be writing content on for ranking, check on-page keyword density, etc.

44. Rank Math SEO

Rank Math is the most used WordPress SEO plugin and my personal choice. It is undoubtedly the best blogging tool for on-page SEO.

It has great functions like basic SEO, a little advanced SEO, a readability score for your post title, and the readability score of your content.

It will give you suggestions and instructions about improving the SEO of your post while you are writing your post.

45. Surfer SEO

Surfer is a wonderful tool for optimizing your content for SEO. It will give you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank. Apart from SEO optimization, it also helps you generate high-quality content with AI.

Related: Top 10 On-Page SEO Techniques (Backed By Data)

Email marketing tools

email marketing

I regret not starting an email list sooner. And I recommend you start yours today. Email list subscribers are your most loyal audience. Email marketing tools are probably the best blogging tools.

46. GetResponse

GetResponse is an amazing email marketing tool that I use for all my email marketing campaigns.

It is the most economical yet effective solution for email marketing automation. Try GetResponse if you want to expand your email list and construct landing pages and webinars.

With GetResponse, you’ll have access to everything you require, including single-click list segmentation, email analytics, autoresponders, webinars, email automation, and A/B testing options.

It provides a free plan for email lists of up to 500 subscribers.

47. ConvertKit

ConvertKit is an alternative to GetResponse. It also provides the same features as GetResponse.

48. Hunter

Hunter is not an email marketing tool but will be your savior when it comes to finding emails of important people. It has a Chrome extension that lets you find emails of people whose website or blog you are on. It can generate a list of emails of all the persons related to that company or website.

Check out my email marketing series for beginners.

Image optimization tools

As I mentioned above, your website’s load speed is an important factor in improving your search rankings. The main thing that affects site speed is media like images and videos.

49. Smush

Smush is a WordPress plugin that optimizes or compresses (reduces the size) images automatically as you upload them to your blog posts without losing their quality. It can save up a lot of space on your web server and also optimize your website for greater performance.

I personally use this plugin for my blog and is the best blogging tool for image optimization.

50. ShortPixel

ShortPixel is also an image optimization WordPress plugin. An alternative to Smush.

Social media tools

No one’s gonna read your blog posts if you just write them and wait for people. If you don’t have a solid SEO strategy or aren’t able to generate organic traffic, then these are the best blogging tools for social media management.

best blogging tools

51. Buffer

Buffer is one of the most popular social media managing tools. You can connect any number of social media accounts with the paid plans (3 with the free plan). You can easily schedule your social media posts and content in advance.

I personally use it to schedule my Twitter posts in advance. I prepare a week’s content in one day and then schedule the content over the week. This way I don’t have to think about what to write on my social media every day.

It is the best blogging tool for social media automation.

52. Tailwind

Tailwind is perfect for Instagram and Pinterest content scheduling.

53. Better Click To Tweet

BCT is a WordPress plugin that enables your readers to share a quote or a special tip on their Twitter handles. It allows your readers to share it with just a single click. It helps in boosting the traffic to your website as the shared post is linked back to your website.

54. Shared counts

Shared Counts is a WordPress plugin I use to put social sharing buttons on my blog. It also shows the number of shares for your posts on different social media platforms.

With that being said, don’t forget to share this article with your friends or fellow bloggers as it will help them and make my countless hours more meaningful.

Mobile responsiveness tool

mobile friendly test

Mobile responsiveness tools are one of the most important blogging tools as Google ranks those pages higher is SERP that are mobile responsive.

55. WPtouch

I use the WPTouch WordPress plugin to optimize the mobile version of my website. It makes sure that the mobile version of my website is responsive and user-friendly.

Related: How To Use The Google Mobile-Friendly Test For Your Website

Visitor stats and analytics tools

website stats
Image by Freepik

The best blogging tools for tracking your website visitors are:

56. Google Analytics

Google Analytics is the most popular tool for analyzing your website stats and visitors. You can get all the information regarding your website visitors, their source of visit, their geographical locations, languages, etc.

57. Jetpack

Google Analytics can be a little complicated to understand. It may require a separate course to fully understand all its functions, so there are other tools like the Jetpack plugin which lets you track your visit7rs and analyze your website data in a much simpler way and with greater understanding.

58. Google search console

This tool by Google is used by almost all bloggers in the world. It lets you know where your website ranks in the search results, for which keywords it ranks, what is its average position in the SERP, which pages are indexed on your site and which aren’t, which pages are user-friendly and which aren’t, etc.

It also enables you to request indexing of your new pages or posts in Google.

59. Block yourself from analytics

This Chrome extension is very important to me. It helps you block your own visits to your website from Google Analytics. In simple words, Google Analytics won’t count your own visits to your site. This helps me to know about the actual traffic to my blog.

WordPress Themes

WordPress themes

An SEO friendly WordPress theme is one of the best, if not the best blogging tool. Your organic traffic will depend a great deal on the SEO-frienliness of your blog’s theme.

60. Generate Press

With a strong focus on speed, security, and usability, GeneratePress is one of the lightest themes ever created, making it the go-to option for bloggers.

With over 200,000 active websites and 2,562,272 downloads, GeneratePress is the ideal platform for your upcoming online project.

61. Astra

Astra has gained more than 700,000 users, making it the fastest-growing theme ever. It is the ideal solution for creating fantastic websites because it is extremely quick, lightweight, and fully adjustable (Layout Settings, Colours & Typography, Header Options, Blog & Archives).

Landing page builders

Landing page
Image by pikisuperstar on Freepik

A landing page is a page on your website that is designed to convert your visitors into leads or customers.

A landing page is very useful when you want to display ads online like Google Ads, Facebook Ads, Instagram Ads, etc. When you run an ad and people click on it, they are led to your landing page to see what your offer is or what your product or service is about.

62. Seedprod

Seedprod is a wonderful WordPress plugin for creating beautiful landing pages. It has a lot of available templates to choose from. You can edit these templates to your own liking or you can build a landing page from scratch. The only downside is that there are only a few templates available with the free plan.

63. GetResponse

I can’t stop boasting about GetResponse. It is a complete marketing toolkit for your website. It also lets you create beautiful landing pages apart from email marketing (as discussed above).

64. WordPress Block Editor

I use the WordPress Block editor for building my landing pages. I find it to be the easiest and most convenient way to design landing pages.

Related: How to create a WordPress landing page

Ad Networks to earn ad revenue

Ad revenue
Image by upklyak on Freepik

65. Google Adsense

Google Adsense is the most popular contextual advertising network. It’s easy to manage and pays on time6

66. Ezoic

Ezoic is a Google Certified Publishing Partner. It doesn’t have any minimum page view requirements for approval. It pays a little more than Google Adsense and also pays on a per-impression basis (Adsense doesn’t).

67. Mediavine

Mediavine is for blogs that get huge monthly traffic (in millions). It pays the highest revenue of all ad networks.

Best Facebook groups to help bloggers

68. Better Blogging

Better Blogging is a Facebook group created by me. It is a platform that enables bloggers to help bloggers. A group of serious bloggers who are ready to help each other and forge partnerships that will go a long way in their blogging journey.

It is free of any creepy spammers. Make sure to join the group.

69. Becoming A Blogger

It is the best blogging group I ever found on Facebook. All the groups I came across were filled with spammers and self-promoters except this one. It is a group by Cate Rosales, a wonderful blogger @ Sweet and Simple Life.

She is also the co-owner of Scale Your Blog Success.

Outsourcing tools


70. Fiverr

On Fiverr, you can outsource tasks like YouTube video intros or buy social media likes & much more starting with only $5. You can even hire content writers for your blog posts.

71. Freelancer

Freelancer is a Fiverr alternative. Great place to hire virtual assistants or freelancers to get a job done.

Tips for Choosing the Best Blogging Tools

When choosing blogging tools, it’s important to consider your needs and budget. Think about the type of content you want to create and the platforms you want to share it on. Then, look for the best blogging tools that can help you achieve those goals.

It’s also important to compare the features and pricing of different blogging tools. This can help you find the best blogging tools for your needs and budget.

Finally, make sure to read reviews and ask for recommendations from other bloggers. This can help you get an honest opinion about a blogging tool before you use it.

Best Blogging Tools: Conclusion

Choosing the right blogging tools can be a challenge. But with the right tools, you can take your content strategy to the next level. The 71 best blogging tools I’ve discussed in this blog post can help you create high-quality content, optimize it for SEO, and share it with your target audience.

Remember, the most important thing is to find the right tools for your needs and budget. With the right tools, you can maximize the reach of your content and convert your blog visitors into loyal customers.

If you found this article helpful, share it with your friends or fellow bloggers to help them and make my countless hours more meaningful.

And don’t forget to join my email newsletter to never miss out on my latest posts like these.

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  1. So many new and helpful blogging tools to take note of. I like the way you organized these tools into different categories. Well done, Ali!

    1. Thanks, Mudassir. I tried to outline all the excellent tools that I know of. The key is to choose the tools that suit you and help your blog perform well.

  2. Jessica Vine says:

    Holy moly! This is a great list of awesome resources, Ali!! I need to bookmark this because it is a lot. lol Even after a decade in the business, I totally haven’t heard of all of these!

    1. I’m glad you found it helpful, Jessica 😊. Feel free to share this with people you think might benefit from it!

  3. Ryan Biddulph says:

    Whoa this is an epic post Ali. Brilliant. I use more than a few tools from this list. The secret is to employ what streamlines the blog, what serves a function and what keeps it performing well, for the user experience. Keep up the good blogging work my friend.

    1. Thank you so much, Ryan! Yes you are right. Every blog has different needs. Choosing the best tools for your blog is the key to keep it performing well.

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