10 Best SERP Tracking Tools SEO Experts Suggest

To excel in SEO, it’s crucial to have valuable data that sheds light on your performance.

Without it, you’re left stumbling in the dark, unsure of which campaigns are effective and which are falling flat.

One of the most accessible and useful pieces of data is: “Where does my website rank in the search results for a given keyword?”

This job is best done by a SERP tracking tool. A SERP tracking software helps you identify all the keywords that your site is ranking for.

This article will assist you in identifying the best SERP tracker tool that best suits your specific needs, so you can make informed decisions and enhance your SEO strategy.

What is the best SERP tracking tool?

SoftwareFree Trial/PlanStarting Price/ monthKeyword CheckCompetitor CheckLink Check
SE Ranking✅ 14 days$39
Accuranker✅ 14 days$129
SERPWacther by Mangools✅ 10 days$49
Pro Rank Tracker✅ 30 days$13.5
Semrush✅ 14 days$119.95
SERPWoo$49.95
Wincher✅ 7 days$39
Serpstat✅ 7 days$69
Ahrefs$99

1. AccuRanker

AccuRanker

AccuRanker is a wonderful SERP tracking tool that gives you every bit of information about your keyword rankings and SERP features.

It is mostly used for enterprise SEO and by SEO agencies, meaning that it is a good fit for professionals.

As the name suggests, the results are highly accurate and frequently updated. Yes, all the SERP data for your website is updated every 24 hours and you can even demand an update whenever you want.

This makes it useful for professionals to frequently report to clients.

Apart from keyword rank tracking, it also tells you which SERP features (Featured snippets, People Also Ask, etc.) you already own.

Key features

  • Wide range of metrics available
  • Filter data in hundreds of ways
  • Monitor your competitors’ rankings
  • See what all SERP features your website owns and which are the potential ones you could own
  • Integration with Google Search Console, Google Analytics, Adobe Analytics, Google Sheets, etc.
  • Daily and on-demand keyword data update

Pricing

Pricing starts at $129/month for tracking up to 1000 keywords. The price increases with the number of keywords you want to track.

The price starts at $116/month if you pay annually.

You also get a 14-day free trial

AccuRanker pricing

2. SE Ranking

SE Ranking

SE Ranking is a top-notch SEO software preferred by agencies and businesses.

Notably, SE Ranking offers a more affordable option compared to major keyword rank tracking tools, making it an excellent choice for those on a tighter budget. It provides essential features like technical SEO audits, competitor research, and basic keyword research.

SE Ranking primarily focuses on tracking keyword rankings, backlinks, and other essential metrics for effective SEO management.

In fact, their pricing plans are based on the number of keywords you want to track.

Key features

  • Keyword Rank Tracking: Track your site’s ranking for a given keyword with pinpoint accuracy across every major search engine
  • Prevent cannibalization: Identify pages competing for the same keyword and fix the issues
  • Dynamics: Learn how many keyword positions the site gained or lost
  • Traffic forecast: The amount of traffic a keyword can drive to your website
  • Backlink Monitoring: It checks your website’s backlinks activity. It looks for any new backlinks you have earned or any lost or damaged backlinks you need to fix

Pricing

  • Essential: Starting $39 per month for 250 tracked keywords
  • Pro: Starting $89 per month for 1000 tracked keywords
  • Business: Starting $189 per month for 2500 tracked keywords
  • Save 20% with annual plans
  • It also offers a 14-day free trial
SE Ranking pricing

3. Pro Rank Tracker

Best SERP Tracking: ProRankTracker Homepage

Pro Rank Tracker claims to provide you with the most up-to-date, easy-to-analyze SEO ranking information on all your websites.

Trusted by over 60,000 agencies and enterprises, Pro Rank Tracker is also an apt choice for experienced hands that work at SEO agencies.

Features like White Label Reporting, and Automatic Report Scheduling make it the perfect tool for agencies who want to track the keyword rankings and SERP features for their clients.

The Insta-Check tool allows you to check rankings, regardless of the terms you track for the long term, on your ProRankTracker account.

The best thing is that it won’t break the bank. The prices are highly competitive. But that doesn’t mean affordability comes in the way of its functionality.

Key features

  • Multi-lingual reporting: Reports are available in 13 different languages
  • Frequent updates: Get daily updates plus on-demand updates
  • Track rankings on Google, Bing, Yahoo, YouTube, and Amazon
  • Local tracking in any country and any language
  • Track Google My Business listings anywhere in the world

Pricing

PRT claims it has unbeatable pricing in the entire industry without compromising the service quality.

Here are the pricing plans:

  • Starter plan: Starting $13.5 per month for 750 keywords
  • Pro plan: Starting $89 per month for 2500 keywords
  • Agency plan: Starting $180 per month for 20,000+ keywords
  • Free plan: Track 100 terms for 30 days with all premium features enabled, then 20 terms basic tracking per month (lifetime free)
  • You can save up to 20% if you decide to pay annually
Pro Rank Tracker pricing

4. Wincher

Wincher home page

Wincher is another cost-effective SERP tracking software that helps online businesses scale up their SEO efforts.

This powerful tool helps you know which keywords you rank for and tells you what to do to improve your existing pages. It also helps you discover high-volume keywords you didn’t know existed.

It also gives you an overview of your competitors’ ranking data to help you gain a competitive edge.

Key features

  • Optimize your content for Search Engines
  • Get daily competitor ranking updates and get alerts when their ranking changes
  • White-labeled automated and manual reports
  • Invite an unlimited number of users to your account
  • Full API access for greater control over your data
  • Connect to your CRM

Pricing

1. Starter plan: Starting $39 per month

  • Track up to 500 keywords
  • Daily ranking updates
  • Up to 10 websites

2. Business Plan: Starting at $74/month for 1000 keywords

  • Unlimited websites
  • White-labeled reports and API access

3. Enterprise plan: Starting $289 per month for 5000 keywords

  • Everything in the Business plan plus external users and extra support

The prices increase with the number of keywords you want to track. If you decide to pay yearly, you get 2 months FREE.

It also offers a 7-day free trial.

Wincher pricing

5. Serpstat

Serpstat

Serpstat is a comprehensive search engine ranking tool that has evolved over time.

Originally focused on keyword research, it has now transformed into a versatile “growth hacking tool” with a wide range of features.

For its SERP and rank tracking, you can get to the nitty-gritty. It crawls the SERPs and tracks your keywords. It shows you historical data. You can access data by local search and device types.

All-in-all, it’s very feature-rich and one of the best SERP tracker tools.

You can also see the distribution of traffic among you and your competitors for your keywords.

Your share of search traffic - Serpstat

Key features

  • Competitor analysis in paid and organic search
  • In-depth keyword analysis
  • Batch analysis of keywords and domains
  • Text analysis
  • SERP crawling
  • Team management

Pricing

  • Lite: $69 per month for 15000 position checks
  • Standard: $149 per month for 60000 position checks
  • Advanced: $ 299 per month for 150,000 position checks
  • Enterprise: $499 per month for 300,000 position checks
  • Save 20% with annual plans
Serpstat pricing

6. SERPWoo

SERPWoo

SERPWoo is a comprehensive SERP checker tool that allows you to monitor and analyze search engine results pages for valuable insights and competitive intelligence.

SERPWoo has a complex set of features. When you first access the dashboard, you might find it confusing but that is just a sign of a more comprehensive and all-rounder keyword tracking software.

But don’t worry! Like any other tool, you will get used to its interface.

Apart from SERP tracking, it also lets you find useful keywords for your content strategy.

Key features

  • SERP Tracking: Monitor and track the search engine rankings for your targeted keywords across multiple search engines
  • Historical Data: Access historical SERP data to analyze trends, identify patterns, and understand ranking changes over time
  • Rank Notifications: Receive real-time notifications when your website or keywords experience significant rank changes
  • Customizable Dashboards: Create personalized dashboards with the metrics and data that matter most to you
  • Data Visualization: Visualize SERP data through intuitive graphs and charts for easier analysis and reporting
  • API Access

Pricing

  • Bronze: $49.95/month for 750 keywords tracked
  • Silver: $99.95/month for 2,000 keywords tracked
  • Gold: $199.95/month for 4,000 keywords
  • Platinum: $299.95 per month for 8,000 keywords
  • Silver, Gold, and Platinum plans also show mobile rankings and white-labeled dashboards
SERPWoo pricing

7. SEMrush

SEMrush

SEMrush is an all-in-one SEO toolkit that offers a comprehensive range of features designed to enhance your website’s performance in search engine rankings.

From keyword research to competitor analysis, backlink building and analysis, technical SEO audit, and on-page SEO audit, SEMrush is the go-to software for website owners and e-commerce entrepreneurs seeking to optimize their online presence.

Apart from all these, the Position Tracking tool lets you monitor your keyword rankings on SERPs.

SEMrush Sensor is another feature of SEMrush gives you heads-up for any SERP algorithm changes so that you can take advantage of the situation.

Key features

  • Advertising Research: Uncover your competitor’s ad budget for better campaign planning
  • Traffic Analytics: Gain insights into website performance, including organic traffic and keyword rankings
  • Site Audit: Conduct a comprehensive technical SEO audit to improve your website’s health
  • Keyword Gap Tool: Identify competitor keywords that you’re not ranking for
  • On-Page SEO Checker: Evaluate your content’s SEO performance against top-ranking pages

Pricing

  • Pro plan (for newbies and small teams): $119.95 per month
  • Guru plan (for agencies and mid-sized businesses): $229.95 per month
  • Business (for large agencies and enterprises): $449.95 per month
  • You can also get a custom quote for your specific needs
  • If you pay annually, you can save up to 17%
SEMrush pricing

8. SERPWatcher by Mangools

SERPWatcher by Mangools

SERPWatcher is an extremely simple and straightforward tool for tracking your site’s keywords. Its website says:

“SERPWatcher is a rank tracking tool that makes other complicated tools look like they’re from the 80s 😛”

It shows your current keyword positions along with their search volumes to know the organic traffic potential of your website.

See the rankings of your website day by day and check them in the SERP previews. Besides that, it gives you a heads-up about all the important rank changes via email alerts.

Lets you track keywords in more than 50k locations including countries, cities, states, etc.

Mangools is a complete suite of DIY SEO tools. Apart from the SERPWatcher, there is also the SERPChecker that will analyze search engine pages, with insights on the top pages and how to outrank them.

And the SERP Volatility Insights lets you know changes in SERP algorithms and take advantage.

Key features

  • Interactive report sharing with clients and teams
  • Track keywords in over 50k locations
  • Get email alerts for ranking changes
  • Monitor keyword rankings on all devices (desktop and mobile)
  • Organize keywords with tags

Pricing

  • Basic: $49 per month (200 keywords tracked daily)
  • Premium: $69 per month (700 keywords tracked daily)
  • Agency: $129 per month (1500 keywords tracked daily)
  • Save up to 35% with annual plans
  • 48-hour money-back guarantee
  • It also offers a 10-day free trial
SERPWatcher by Mangools pricing

9. Ahrefs

Ahrefs

Ahrefs is been in the SEO industry for over a decade now. It is one of the most popular SEO tools out there on the internet.

It is a complete SEO solution that covers everything related to search engine optimization. You do not need any other tool if you are using Ahrefs.

Ahrefs’ Rank Tracker lets you monitor your Google rankings on desktop and mobile across 170 countries.

Set up is easy — just input or import a list of keywords, add multiple countries per keyword and provide your competitors’ URLs.

Ahrefs will start tracking data and will send you regular updates.

Key features

The list won’t end if I start listing all the features. So here are the features of the Rank Tracker:

  • Get ranking updates for desktop and mobile devices
  • Visibility: See what percentage of clicks from organic search traffic land on your website
  • Positions distribution: Track your ranking positions segmented via groups – Positions #1–3, Positions #4–10, Positions #11–50, and Positions #51–100
  • Check your SERP features performance
  • Sort your keyword list with filters & tags
  • Compare your data against the top 10 competitors on the basis of ranking progress, search traffic, and SERP features
  • Receive scheduled email reports

Pricing

  • Lite: $99 per month for small businesses and hobby projects
  • Standard: $199 per month for freelance SEOs and marketing consultants
  • Advanced: $399 per month for in-house marketing teams
  • Enterprise: $999 per month for agencies and enterprises
  • Savings and 2 months free if you pay annually
Ahrefs pricing

10. Google Search Console

Google Search Console is a treasure trove of valuable insights for optimizing your site’s Google rankings.

Discover all the keywords your website ranks for, along with their average position in the search engine results pages (SERPs) and the impressions they receive.

GSC offers an incredible resource for identifying keywords to fuel your content strategy.

Here’s how you can find and track the keywords your site is ranking for:

Go to the Performance tab and select search type as Web. You can select the date range and the metrics you would like to see such as Avg. position, Avg. CTR, Impressions, and Clicks.

Performance tab of Google Search Console

Scroll down a little and you will find all the queries or keywords your site is ranking for with their average positions and impressions, and clicks.

Top queries in Google Search Console

You can even sort the data by specific pages, countries, devices, date ranges, etc.

The best thing about Google Search Console? It’s completely free to use without any limitations. And talking of the accuracy of the data, what better tool than Google itself to track your Google rankings?

The only downside is that you can’t use it to track your keywords for search engines other than Google.

Conclusion

Whether you’re a blogger, running an agency, or an e-commerce entrepreneur, it’s essential to take on the challenges of SEO and ensure your website ranks at the top to attract business.

To accomplish this, you need to stay informed about what’s happening on the Search Engine Results Pages and understand how your site is performing for various keywords.

This knowledge will help you identify areas for improvement and determine when and where to enhance your website’s performance.

The aforementioned compilation of top SERP tracking tools offers a range of options to cater to different needs, including agencies, individuals, and those on a tight budget.

Ultimately, your choice will depend on your experience, budget, and specific requirements.

No matter which tool you select, investing in a dependable SERP tracking solution is a vital step toward achieving online success and staying ahead in today’s competitive digital landscape.

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Disclaimer: Some of the links in this post are affiliate links, which means I may earn a commission if you click on the link and make a purchase. TIA if you decide to purchase through me 🙂

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4 Comments

  1. Hi Ali, I made the switch a few weeks ago and I’m really liking SerpStat and the money savings as well. It took a few days to get used to another dashboard but once I did it was great 🙂 I have to admit I was nervous about switching but it worked out well so far.

    1. That’s good to know, Lisa! Which tool were you using before making the switch?

  2. Hi Ali, I have SEMRush but it’s nice to know about some alternatives to save money along the way. Everything keeps on going up so having an option to reduce that expense is something I’ll be taking a look at.
    I think SerpStat may be an excellent option, I’ve been on some of their Twitter chats too. I’ve also used the free Wincher program with my WordPress sites. Thanks for sharing about these.

    1. Thanks for coming by, Lisa!

      Yes, it all boils down to your budget and requirements. There’s something for everyone on the list – for beginners, professionals, freelancers, and agencies.

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