Have you created a piece of content but are not able to generate the buzz required for making that content viral?
I can relate to you. Whether you are a blogger or a B2C content creator, your main focus includes getting the word out about your blog or content, so that more and more people can follow your work and you can achieve your primary goals, whether it is to earn from affiliate products, earn ad revenue from Ad networks or simply to share your passions with a larger audience.
You might already be working on your SEO in order to reap the benefits of the most reliable traffic source, organic search. But, a good content syndication strategy can help amplify your website traffic in addition to organic search traffic.
So in this article, I am going to explore what content syndication is, and what are the best content syndication platforms you can choose to create that much-required buzz for your content.
Disclosure: Some links in this article are my affiliate links. If you buy any product through any of these links, I’ll get a small commission at no extra cost to you. Such a commission helps me to stay motivated and produce more such content. Thanks in advance if you buy anything from my affiliate links.
With that being said, let’s start without further ado.
What is content syndication?
Content syndication means republishing a piece of content on different websites. It doesn’t necessarily have to be the exact copy. A piece of content on your blog post might be getting some or even good traffic. But, it won’t hurt to share your content on other platforms as it will generate a new audience for your content.
Content syndication is beneficial for both the creator of the original content and the syndicator (on whose website you publish your content). The creator of the content gets a new readership for their content and the syndicator is able to give fresh information to their readers.
It might be noted that content syndication differs from guest posting. Guest posting involves writing a brand new piece of content, specifically for the purpose of posting on a different website, whereas content syndication involves republishing the same piece of content on different websites.
Why should you syndicate your content?
As discussed above, syndicating your content on various content syndication platforms will help you amplify your message and increase traffic to your blog.
A well-executed content syndication strategy can offer a wide variety of benefits to super-busy content creators.
- Content syndication can boost your domain authority and SEO as most content syndication platforms provide a link back to the original article.
- It can boost your traffic manifolds if executed right.
- It helps you build your brand value. The more people see a particular brand, the more value they have for it.
- It saves content creators a lot of time and effort by driving better results than an individual piece of content ever could.
10 best content syndication platforms in 2023
Whenever you seek any blogging advice, you might come across a suggestion to join Medium. Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic. It is the most popular content syndication platform among bloggers.
It gets around 148 million monthly visits. The best thing about Medium is that you will only find high-quality content on Medium. The algorithm of the platform works in a way that the most liked and followed content is more visible to its readers.
Posts are called Stories on Medium. You can either create a new story or you can import stories from your blog. This function of importing is the content syndication function of Medium.
A good thing about Medium is that it automatically gives a canonical tag to the original blog post. This way, Google prefers your original blog post to be ranked higher than the article imported on Medium, protecting your blog post’s Google rankings.
Just make sure to write or import high-quality content if you don’t want your time and effort to go in vain.
Triberr is an interesting content syndication platform. It can greatly amplify your content and improve your social presence.
Triberr has sub-communities called Tribes. A Tribe is equivalent to Facebook groups or pages. You can actively participate in over 60000+ tribes available or you can effectively manage your own.
What Triberr does is that it allows you to import your content into tribes for members to share with their audience. It works on a give-and-take system of content sharing. Your content gets shared by other members of the tribe, you return the favor by sharing their content to your social accounts, and vice versa.
You can connect multiple social media accounts such as Twitter, Pinterest, Instagram, Facebook, etc., and easily share content in a single click.
Bloggers recommend this platform a lot. It is made especially for content creators that are new and haven’t gained much traction.
3. Quuu Promote
Quuu Promote is one of the best paid content syndication platforms. The publishers’ content is shared across social media.
You need to add your blog content on Quuu Promote. Your content is shared by real people across social media. This generates thousands of social backlinks over time. More social backlinks mean higher domain authority, which in turn implies ease of ranking on Google.
So, the platform, apart from creating buzz about your content, also strengthens your SEO.
There’s a really cool feature on Quuu. Based on what type of content you are writing, it can give you an estimate of how many content shares you could potentially generate over a given period of time (see below).
The pricing starts from $50 a month to as high as $625 a month.
Tumblr is another popular platform for bloggers. It lets users publish a ‘tumblelog’ or short blog posts. Just like Medium, it is also a blogging platform. It gets around 241.5 million monthly visits.
You can either copy-paste your entire blog post or you can write a small excerpt from your blog posts (say, the first few paragraphs), and then provide a call-to-action to visit your blog post for reading the full article.
Tumblr also allows publishers to design their microblogs as they want. You can customize how your micro-blog will appear to your readers.
Flipboard is a very popular free content syndication platform. Huge publications like CNN, CBS News, and USA Today host their articles on Flipboard. The platform has around 100 million monthly active users.
There is content available for a huge variety of topics ranging from Space studies to politics and from business to content marketing.
The common habit of Flipboard publishers is to write an introduction to their original blog post and then provide a link back to it. You will not find any full-length articles on Flipboard.
One cool feature of Flipboard is that it allows publishers or content creators to categorize their content pieces into separate topics and then put all articles related to a particular topic in a magazine. The readers can flip your articles like they would flip the pages of a magazine.
These magazines can be shared on social media or in email newsletters.
LinkedIn’s online slide hosting service, SlideShare, allows users to post and share presentations and tutorials in formats like PowerPoint, PDF, Keynote, OpenDocument, and others either publicly or privately.
The format you should be looking for is a PDF.
What you need to do is copy and paste your articles exactly as it is into Google Docs and then convert your document into a PDF. Why Google Docs? Because Google Docs will make sure that any links in your articles are clickable when converted to a PDF.
And then upload the PDF on SlideShare.
It is important to note that people will not be directed to your original post after clicking on your PDF. Instead, what will drive traffic to your website are the internal links to your other posts in the PDF. So insert internal links smartly and in a way that people are inclined to click through them.
Many renowned content creators syndicate their content on SlideShare including Gary Vaynerchuk, aka Garyvee.
Also, make sure to add your website URL in the profile section of your SlideShare account.
Quora is a Q&A platform with around 775 million monthly visitors. I know that’s huge!
On Quora, people ask questions related to (literally) anything that this planet has to offer. On a variety of subjects, including real estate, biology, and wormholes, you can find a tonne of helpful knowledge on Quora.
You can answer questions asked by people. You can ask questions yourself. Basically, you can use it to share your knowledge with others and get to know about topics you don’t know about.
The best part is that Quora allows you to put your website links in your answers. This way you can drive highly targeted traffic to your website/blog.
Your focus on Quora should be to drive your readers to your website. So a good practice again is to write short excerpts from your original blog posts and then provide a link back to your website to read more.
I have a detailed guide on ‘how to get traffic from Quora to your website/blog‘. Make sure to check it out.
Good old LinkedIn now has close to 850 million users and 1.6 billion monthly visits. I wish I had that sort of traffic on my blog (LOL).
You can increase traffic to your blog with LinkedIn just by publishing your old blog content there.
The first thing you need to do is connect with people within your space on LinkedIn. For example, if you’re an affiliate marketer, then connect with other bloggers or affiliate marketers. They can be your potential customers as well as can promote your content to other people who are following them.
It is recommended that you write full articles on LinkedIn and not just an excerpt. This is because LinkedIn users nowadays do not tend to leave LinkedIn for any other websites.
Every platform’s users have a standard of interacting with the platform. LinkedIn users do not tend to leave LinkedIn. They want the entire information on LinkedIn itself. So, make sure to write complete articles on LinkedIn. However, you can put links to your other blogs within that post because people tend to find information within the information.
Outbrain is a leading web recommendation platform and a great content syndication platform too. It has two kinds of people – advertisers and publishers. Advertisers pay the platform to generate more traffic to their websites.
How is that traffic generated? Publishers allow Outbrain to put ads or content recommendations on their websites. That content belongs to the advertiser. The advertisers pay for getting their content advertised and the publishers receive revenue on a CPC basis.
Consider it as Google Adsense that pays content creators on a CPC basis. The difference is that you are the advertiser, the publisher is the one allowing your ads to be run, and the product is your content.
You need to be an advertiser if you want your articles to be recommended which means you need to pay Outbrain. It is a paid content syndication platform and that is the reason why it is not recommended for beginners.
Outbrain has partnered with big publications (publishers) like CNN, MSN, BBC, etc. Your content can be recommended on these big publishing sites.
In 2020, Outbrain syndicated articles from more than 100,000 websites, delivering more than 10 billion daily recommendations for over 20,000 advertisers.
Pinterest might not exactly be among the best content syndication platforms but it doesn’t mean that it doesn’t work well for content creators. Pinterest is many bloggers’ or content creators’ superpower as the majority of their traffic is generated through pins on Pinterest.
It has around 445 million monthly active users. It should be noted that Pinterest may not be suitable for B2B content creators. It is more of a creative platform where the most popular content belongs to niches like gardening, parenting, graphic designing, cooking, blogging, etc.
The majority of Pinterest users are females. So it can prove to be a superpower for content creators in the above-mentioned niches. You cannot write articles on Pinterest but you can design beautiful pins (basically images) which link back to your website.
I have seen blogs generating over 95% of their traffic from Pinterest. The reach of Pinterest is very good. Just having 500 followers on Pinterest can take your monthly Pinterest views to thousands. The click-through rates of pins will depend upon how attractive your pins are.
How does content syndication affect your SEO: Content syndication best practices
While content syndication is a great way to make noise about your content, it can be harmful to your website’s SEO, if not done correctly.
Syndicated content is a form of duplicate content. Because let’s face it, you are copying and pasting your exact same articles to other sites.
Here’s what Google has to say about syndicated content:
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. “
Now, you don’t have much control over which page Google will prefer. That might mean that the website that you put your content on might outrank your page. You clearly don’t want that.
Soh here’s the solution.
Method#1: rel=canonical tag
It is an effective solution to duplicate content issues.
When you tag a page with the ‘rel=canonical’ tag, you tell Google that the original source of the content is your website and not the website where the content is syndicated.
Luckily, sites like Medium and LinkedIn automatically attach a ‘rel=canonical’ tag to your content, indicating to Google which version to rank in case of duplicate content issues.
What’s more, the rel=canonical tag doesn’t just tell Google about the original source but also benefits your content with any backlinks that the syndicated article or website attracts.
Method#2: NoIndex tag
When a webpage is tagged ‘NoIndex’, it is a signal to Google that the page shouldn’t be crawled and included in its index.
This way, if the syndicated content is marked as ‘NoIndex‘, then Google will never know of its existence and your rankings will not suffer.
A ‘NoIndex’ will only be marked when you are outreaching other websites to syndicate your content. In any of the above platforms which are specifically made for content syndication, the syndicated content won’t be marked with a ‘NoIndex’ tag. But a ‘rel=canonical’ tag will be applied on most of the platforms.
Apart from the above two methods, always make sure to give a link back to your original content. This is a must!
Best Content Syndication Platforms: Conclusion
When you are just starting out with blogging or any type of content creation, your content or posts might not be known to the world. Although SEO (organic traffic) will be your best friend in the long run, it might take months to show any results.
So what must you do to create that much-required buzz about your content? In this article, we discussed a very effective solution to this, content syndication.
It is the practice of republishing the same piece of content on other websites. There are a number of popular content syndication platforms, the best ones among which are discussed in this article.
These content syndication platforms are:
- Quuu Promote
While content syndication can be really helpful in promoting your content, there are some best practices you should use to avoid any harm to your content’s SEO rankings like the ‘rel=canonical’ tag, ‘NoIndex’ tag, backlinking to your website, etc.
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Wish you the best!
Ali is a passionate and experienced blogger with a mission to teach others how to start their own blog, monetize it, and become successful in the process. He shares the lessons he’s learned on his own journey through personal anecdotes and factual examples.