Neil Patel Net Worth: This Is Why He Became Successful!

Whenever I hear terms like blogging, digital marketing, or SEO, the first thing that comes to my mind is Neil Patel.

Neil Patel is inarguably the most popular name in the industry of digital marketing. He’s a blogger, entrepreneur, and investor. There’s no way you don’t know Neil Patel if you are in the digital marketing or content marketing industry.

Neil Patel net worth is $30 million. He is a self-made millionaire.

Before any of this had happened, he was just a regular guy with a regular family. But he was adamant to make money.

He ran various petty businesses as a high school kid such as burning and selling CDs, purchasing stuff from eBay and reselling it, selling auto parts to his schoolmates, and whatnot.

He has also done the work of picking up trash, cleaning washrooms and taking care of vomit. But man! he was adamant to make money.

Neil’s journey on the internet dates way back to 2001. He started his first blog ‘ProNet Advertising‘ when he was 16. He wrote some content and paid some digital marketing agencies to make his blog popular. Let me tell you, he failed miserably! The blog no longer exists.

So he started focusing on learning digital marketing. He realized that doing without learning wasn’t going to help him. Gradually, he became good and later, great at digital marketing.

Since then, he has gone on to run numerous successful blogs, founding highly successful startups, and taking his wealth from nothing to millions of dollars.

In this article, I am going to discuss some major contributors to Neil Patel’s net worth. Further, I will also state some interesting facts about Neil Patel and what you can learn from him.

So stay tuned!

What are the major contributors to Neil Patel’s net worth of $30 million?

Neil Patel earns money online in the most common ways that you and I do. The difference is he does it at a huge scale. So what are some of Neil’s income sources?

1. Affiliate marketing

Neil writes a lot! His blog NeilPatel.com has over 4500 blog posts. Yes! you heard it right. With so much of his content ranking on Google, he is able to generate tens of thousands of dollars from a large number of affiliate offers.

He is among the Top 10 affiliate marketers in the world.

He publishes posts that teach people how they can go on working in the world of the internet. Informational posts are the best converting ones.

2. Business Ownership

Neil owns multiple businesses. As discussed above, he is the founder and owner of some multi-million dollar companies like Crazy Egg, NP Digital, KISSmetrics, and HelloBar. These companies generate millions of dollars every year for him.

His ad agency NP Digital manages SEO, paid advertisements, affiliate marketing, strategy, and content marketing for companies in the United States, Brazil, India, the United Kingdom, and Australia.

3. Public speaking

Neil Patel charges up to $50,000 for speaking at conferences and seminars.

Neil has spoken at over 310 conferences around the world from speaking at Facebook and Thomson Reuters to every major growth marketing conference.

Now, what are the successes of Neil Patel? What are some things that make him stand out from the crowd? It won’t hurt to learn from him and apply his ways yourself.

Some Interesting Facts About Neil Patel

1. Neil Patel is a wonderful entrepreneur

Neil Patel is the co-founder of some of the most wonderful companies like Crazy Egg, Hello Bar, and KISSmetrics.

He helps multi-billion dollar companies like Amazon, NBC, HP, and Viacom grow their revenue.

Apart from his startups, he is also the founder of his ad agency NP Digital. This agency helps reputed companies grow their revenue through digital marketing.

Neil is also the man behind the super popular keyword research tool Ubersuggest.

What you can learn is don’t be afraid of exploring new ideas and knowledge. If you are a blogger, do not just limit yourself to writing posts. Make plans for creating an E-book or developing a useful tool that people might love.

Surround yourself with like-minded people and learn from everything that happens around you, take notes and apply those things to your own journey.

2. Neil is a prolific blogger

Neil’s blog neilpatel.com receives a whopping 5.5 million monthly visits. Out of all this traffic, around 50% spend money on paid ads. The blog is a major contributor to Neil Patel’s net worth.

Neilpatel.com is my go-to place to find new ideas and tips about blogging and search engine optimization.

The blog covers the entirety of digital marketing including topics like content marketing, blogging, affiliate marketing, search engine optimization, etc.

Neil has over 4500 blog posts on his blog. He is a content-generating machine. Not just his blog, he has various other mediums through which he delivers high-quality and credible content on a regular basis (more on this later).

Earlier, Neil Patel had started one more blog called Quicksprout which also mostly talked about online marketing and SEO. It was acquired by Lars Lofgren and Corry Cummings in 2018.

3. You can call him the king of SEO

Neil’s superpower is search engine optimization. He has the ability to rank for any keyword in the top 10 of Google search results. He ranks in the top 5 for almost all the keywords related to online marketing, such as digital marketing, blogging, content marketing, SEO, etc.

Below is some data related neilpatel.com’s organic keywords. I pulled this data from SEMrush, my favourite SEO tool.

According to SimilarWeb, neilpatel.com’s majority of traffic (47.3%) comes from organic search.

Neil says, “SEO is a race, not a sprint“.

SEO is a race, not a sprint! -Neil Patel Click To Tweet

What he means by this is that SEO is not something you can do overnight. It takes a considerable amount of time for your SEO efforts to show colors. It can take days, weeks, or even months to show its roots.

It takes years to get a decent amount of organic traffic from search engines. You need to start creating GREAT content and build quality backlinks for getting a tonne of organic traffic.

4. Neil is a New York Times Best Selling Author

In 2016, Neil co-authored ‘Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum‘.

The inspirational book is a New York Times, Los Angeles Times, USA Today, and IndieBound bestseller.

The book advocates hustling through your life and attaining success and happiness.

It is a ‘Must-read for any entrepreneur‘ according to Fortune.

It is a great idea to publish your own piece once you are a recognized person. You don’t necessarily have to write a book like Neil. You can simply start by collecting all your tips and experiences regarding what you do and you can create an E-book, or PDF or any content material that people will like to read.

You can sell them or even keep them as a freemium resource to offer to your audience.

5. Neil acquired the popular keyword research tool Answer The Public

In 2022, Neil Patel’s ad agency NP Digital acquired Answer The Public, a popular tool to search for topics that are trending on Google, for $8 million.

The tool is integrated with Ubersuggest now. Users can access the features of both the platforms from either platforms. Answer The Public remains a freemium tool but for a limited number of searches per day. After that, users will need to purchase the paid plans.

6. He is a fantastic YouTuber

When I said earlier, that Neil is a content-generating machine, I wanted to mention his YouTube channel. He started a YouTube channel in 2011. Today he has 1030 uploads, 1.11 million subscribers, and 51,807,188 video views (According to SocialBlade).

This is most YouTubers’ only business, but it is just a side hustle for Neil. No wait, I seriously doubt he considers his YouTube channel a business. He loves to teach people. He has grown so much by teaching people everything he knows.

For him, his YouTube channel is just a medium for teaching his audience (next point).

So blogging isn’t the only way you should pursue for content creation. There are a lot of other content types, some totally untapped. Leave your mark everywhere. Don’t limit yourself.

7. He is a wonderful teacher

Neil loves to teach. He always iterates the fact that teaching what you know will take your online business to the next level.

Whether you are a blogger or YouTuber, don’t simply sell. Teach your audience every single thing you know and you will find that your sales will increase automatically.

Neil co-hosts an amazing podcast called ‘Marketing School‘ with Eric Siu. They upload a new 10-minute episode every single day talking about all sorts of topics related to business and entrepreneurship.

It has 2300 episodes as on 17th Dec 2022 and many more are yet to come.

Teaching is exactly what I’m doing on my blog. All of my blog posts are the result of my experiences as a blogger. I write articles in conjunction with the challenges that I face in my journey and how I solved them.

Do not think for once that in teaching your audience, you may be increasing competition for yourself. It is not at all like that. People tend to come back to those who provide unique solutions to their problems and seldom to those who just sell, sell, and sell.

Moreover, if you build your rapport as a teacher or a problem solver, you can even start selling your knowledge in the form of online courses.

Hence, teaching is earning.

8. Neil is highly recognized

Neil is a Forbes’ one of the Top 10 Marketers. The Entrepreneur magazine decorates his my saying that Neil has create one of the Top 100 brilliant companies in the world.

Not only that, he was recognized as one of the Top 100 entrepreneurs under the age of 30 by Former President Barack Obama and under the age of 35 by the United Nations.

He is a brand in himself. Not many people know NP Digital (his marketing agency) but most of them know Neil Patel. He is the face of his business.

9. He is highly consistent

Neil says in one of his YouTube videos that:

• He writes a blog post once a week

• He creates three long-form video content pieces that are roughly five minutes long each week

• He creates seven short-form videos that are roughly thirty seconds to a minute long, each week

• He creates a podcast episode of Marketing School each and every single day which is around 10 minutes long

• His team also creates two to three image based content pieces each week

• And he creates a webinar once a month

That’s a lot of content and consistency.

The blogging and content creation game is all about content plus consistency. A huge issue with people is that they think blogging is easy and it is fast. Let me tell you, it isn’t easy and it isn’t fast.

It takes a tonne of time and effort. Most people don’t start making money from blogging in the first year of working full-time. And that’s where a lot of people give up.

So, stick with it! You’re in it for the marathon and not for the sprint.

10. He was a big failure before becoming an outstanding success

Many of Neil’s early ventures failed to succeed. At least one marketing firm ripped him off, he overspent on unsuccessful advertising, or he focused on the wrong set of keywords.

Neil always addresses his failures in his content pieces. He doesn’t forget his mistakes as they have made him what he is today. He learns what works for him, from what didn’t work for him.

If someone at his level has made it to the top with so many failures, there’s no reason you can’t do it.

Failures come only when you test different things. You need to know what will result in failure and what in success. Neil Patel highly believes in A/B testing which means testing several things and then choosing the one which works best.

Explore different ideas and different ways of doing one thing. You never know what you are currently doing might have a far better alternative.

11. Neil has always been the first mover

The world of internet is like a sword on the ground. The strongest one gets to pick it. Or rather, more specifically, the quickest one gets to pick it.

There are millions of blog posts on writing articles with AI, but what if there is something new and strange which is about writing articles with the help of aliens? And what if you could be the first one to write something on it? You could have a readership in millions.

LOL! I’m just kidding with the aliens stuff but you get the point?

Neil has always tried to make his mark at anything before flocks of other people start doing it. He tries to be the first mover.

In one of his YouTube videos, he says that he spends a lot of time and money on running his podcast. This is because there are only 2 million podcasts in the world unlike blog posts which count in billions.

He tries to tap ways that are new and trending and that gives him the first mover advantage.

Neil Patel Net Worth: Conclusion

With so many failures and downfalls along his journey of internet marketing, Neil Patel proved to be one of the best digital marketers in the world.

Neil Patel’s net worth took a lot of time, effort, perseverance and patience to get from nothing to a whopping $30 million.

There are numerous things you can learn from him and his journey as a marketer. In this article, I discussed some of his greatest achievements and how you can learn from them.

He continues to focus on his blog neilpatel.com and his dearest company CrazyEgg.

Now it’s your turn to learn from him and apply his most successful ways into your life and make a difference.

Which of the above lessons are you going to apply first? Are you going to focus on high quality content or are you going to plan to write an E-book based off of your experience? Tell me in the comments section below. Also, feel free to add any tips or tactics that worked for you. It won’t hurt to share your success!

If you found this post helpful, consider sharing it with your friends (share buttons below) or the people you think might benefit from it.

Wish you all the best!

FAQ section